Your website is often the first impression your customers get of your business and in today’s digital world, first impressions happen in seconds.
A slow, outdated, or confusing website can quietly drive away potential customers long before they ever call or click “buy.”
At Zaaton, we’ve built and optimised countless websites for local businesses in Grafton and the Clarence Valley, and we’ve seen the same mistakes come up again and again.
Here are the top 10 website design mistakes that could be costing you traffic, trust, and sales and how to fix them.
1. Your Website Isn’t Mobile-Friendly
More than 70% of visitors now browse the web on their phones.
If your website doesn’t look great or function smoothly on mobile, you’re losing customers instantly.
The Fix:
Make sure your site uses responsive design, automatically adjusting to any screen size. At Zaaton, all our websites are fully mobile-optimised and tested across devices.
2. Your Website Loads Too Slowly
People don’t wait anymore if your site takes more than 3 seconds to load, most visitors leave.
Common causes:
-
Oversized images
-
Poor hosting
-
Too many plugins or scripts
The Fix:
Optimise images, choose fast hosting, and simplify your code. We use modern frameworks that make websites lightning-fast and Google-friendly.
3. No Clear Call-to-Action (CTA)
If visitors don’t know what to do next they’ll do nothing.
Your website should guide users toward one goal: contact, purchase, or booking.
The Fix:
Use clear CTAs like:
-
“Call Now for a Free Quote”
-
“Book a Virtual Tour”
-
“Request a Consultation”
Every page should have a visible and persuasive CTA above the fold.
4. Confusing Navigation
Your website menu should be simple and intuitive.
If users can’t find what they’re looking for in 3 clicks or less, they’ll bounce.
The Fix:
Keep navigation short and clear limit main menu items, use descriptive labels, and make your contact info easy to find.
5. Outdated Design
An outdated website can make your business look neglected or untrustworthy even if your service is excellent.
The Fix:
Modernise your site with clean layouts, consistent colours, fresh images, and easy readability.
At Zaaton, we design websites that feel current, professional, and aligned with your brand.
6. No SEO Strategy
Even the best-looking website won’t bring results if no one can find it.
Without Search Engine Optimisation (SEO), your site is invisible to Google and your customers.
The Fix:
Optimise titles, descriptions, and headings with local keywords like:
-
“Website design in Grafton, NSW”
-
“Digital marketing Clarence Valley”
-
“Professional photography Grafton”
SEO ensures your site ranks high where it matters most in your local area.
7. Low-Quality Images or Stock Photos
Images tell your story faster than text. But blurry, generic, or overused stock photos can cheapen your brand.
The Fix:
Invest in professional photography and drone visuals that reflect your real business.
Zaaton offers in-house photo and video services that make your website shine.
8. Hard-to-Find Contact Information
Nothing frustrates customers more than having to search for how to contact you.
The Fix:
Include your phone number, email, and location on every page ideally in both the header and footer.
Bonus tip: Add a clickable “Call Now” button for mobile users.
9. No Social Proof or Reviews
People trust people not just businesses.
If your site doesn’t show any testimonials, reviews, or real results, potential clients might hesitate.
The Fix:
Feature your best Google reviews or case studies directly on your homepage.
We can also integrate live review feeds from your Google Business Profile.
10. Ignoring Website Maintenance
Websites need ongoing care.
Broken links, outdated plugins, or expired SSL certificates can hurt both SEO and user trust.
The Fix:
Schedule regular updates, security checks, and backups.
Zaaton provides Website Management Plans so your site stays fast, secure, and up to date without you lifting a finger.
The Bottom Line
A professional, well-optimised website is the foundation of your digital success.
It’s not just about looks it’s about performance, trust, and conversion.
If your website isn’t delivering results, it might be time for a redesign.
Zaaton Can Help
At Zaaton, we specialise in:
-
Website Design & Development
-
SEO & Local Search Optimisation
-
Google Ads & Online Marketing
-
Drone & Photography Services
-
Business Online Management
We’re based right here in Grafton, NSW, helping local businesses grow online with websites that work beautifully.
📞 Call Zaaton on 0428 422 913
🌐 Zaaton – Digital Growth Experts in Grafton