If you run a business in Grafton, NSW, you already know how important it is to be visible online. When people search for services like “plumber in Grafton” or “best cafe near me,” they’re not flipping through a phone book — they’re using Google.
That’s where local SEO (Search Engine Optimisation) comes in. At Zaaton, we specialise in helping local businesses stand out online, and today we’re sharing our top five tips to help your business get found on Google in 2025.
1. Optimise Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is one of the most powerful tools for local visibility. It’s what shows up on Google Maps and local search results — the “map pack” you see when searching for services nearby.
Make sure your profile is complete and accurate:
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Use your exact business name, address, and phone number (NAP).
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Add high-quality photos of your business, team, and products.
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Choose the right categories for your services.
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Post regular updates and special offers.
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Encourage happy customers to leave reviews.
Pro tip: Respond to every review — Google rewards engagement!
2. Use Local Keywords on Your Website
If you want to rank in Grafton, you need to tell Google you’re in Grafton.
Sprinkle location-based keywords naturally throughout your site. For example:
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“Website design in Grafton, NSW”
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“SEO services for small businesses in the Clarence Valley”
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“Professional drone photography in Northern NSW”
Include these keywords in your page titles, meta descriptions, image alt text, and content.
Local keywords tell Google exactly where you operate — and help nearby customers find you faster.
3. Build Local Backlinks
A “backlink” is a link to your website from another site. The more relevant and trusted websites link to you, the more Google trusts your business.
For local SEO, focus on local backlinks, such as:
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Grafton business directories
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Local newspapers or community websites
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Partnerships with other local businesses
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Sponsorships or events that include a link to your site
Even a few strong backlinks from Grafton-based organisations can make a big difference in your rankings.
4. Publish Useful, SEO-Friendly Content
Google loves fresh, informative content. A great way to attract traffic (and show authority) is to regularly post blogs, guides, and updates that help your target audience.
Some content ideas for local businesses:
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“Best ways to promote your business in Grafton”
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“How to get more Google reviews”
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“Why drone videos help real estate listings sell faster”
Each blog should include:
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Local keywords
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Clear, valuable information
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High-quality images or videos
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Internal links to your services
At Zaaton, we help businesses create keyword-rich content that ranks — and converts.
5. Make Your Website Fast, Mobile-Friendly, and Secure
In 2025, user experience is everything. Google rewards websites that are:
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Fast-loading (under 3 seconds)
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Mobile-friendly (works well on phones and tablets)
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Secure (uses HTTPS)
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Easy to navigate
If your site loads slowly or doesn’t work well on mobile, potential customers will click away — and Google notices that.
Pro tip: Zaaton designs SEO-friendly websites optimised for speed, mobile use, and conversions.
Bonus Tip: Combine SEO with Google Ads
SEO takes time to build momentum — but Google Ads can deliver instant visibility while your SEO grows.
Running targeted ads for your services (like “SEO Grafton” or “Drone Photography Grafton”) can drive fast leads and increase brand awareness.
The best strategy?
Combine long-term SEO with short-term ads to dominate both the paid and organic results.
Ready to Get Found in Grafton?
At Zaaton, we specialise in helping local businesses grow online through:
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SEO and website design
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Google Ads campaigns
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Video and drone marketing
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Social media management
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Professional photography
If you want your business to show up when people search in Grafton or the Clarence Valley — we’re here to help.
📞 Call Zaaton today at 0428 422 913
📍 Based in Grafton, NSW
🌐 Zaaton Your Local Digital Growth Experts